October 9, 2024
As a content creator or business, you know the struggle: you work hard to produce great videos, but whether or not they get seen depends on ever-changing algorithms from platforms like YouTube or big social platforms. What if you could take control of how your content is distributed, without worrying about being deprioritized by an algorithm? That’s where Media RSS (MRSS) feeds come in.
In this post, we’ll break down the steps for creating a Media RSS feed, why it’s beneficial, and how easy it is for creators using VideoNest to not only distribute their content but also make money from it.
A Media RSS (MRSS) feed is similar to a regular RSS feed, but it’s designed specifically for multimedia content, such as videos, audio, and images. It allows creators to syndicate their content across platforms, expanding beyond just one channel or social platform. If you're a video creator, MRSS is key to reaching a wider audience without relying solely on big platforms.
Think of it as your personal distribution pipeline—whether your video was originally uploaded to YouTube or your website, MRSS enables you to send that content across various channels like news readers, video aggregators, and even blogs.
Here’s why MRSS feeds can transform your content strategy:
The algorithms that dictate what shows up in people’s feeds on YouTube or Instagram are unpredictable and constantly changing. Even loyal followers might miss your latest uploads. MRSS lets you sidestep this problem by sending content directly to your audience. As Content Marketing Institute explains, “RSS feeds deliver content directly to users without filtering or prioritizing it based on engagement” . This ensures your videos get to your audience without being deprioritized by platform algorithms.
Another significant advantage of MRSS is the ability to distribute your content across multiple platforms. With MRSS, your content can reach far beyond YouTube, getting picked up by news readers like Feedly, video aggregators, and other directories that support RSS. This expands your reach and puts your videos in front of new audiences who may not be on your primary platform .
You don’t need to rely on YouTube notifications (which are often ignored or missed) to alert subscribers about new content. MRSS feeds allow you to deliver your content directly to your subscribers’ inboxes or feed readers. This ensures a more reliable and consistent way to engage with your audience. According to Beehiiv, email still outperforms social media when it comes to engagement, with email open rates hovering around 40% compared to social media’s 1-2% .
One of the best parts of using VideoNest is how easy we make it for you to create and distribute Media RSS feeds. If you’re on our Pro plan, it’s as simple as following a few steps:
Within minutes, you’ll have all of your content in one simple feed URL, ready to be distributed.
MRSS feeds are only available to users on the VideoNest Creator Pro plan. As a Creator Pro customer, content you create will be eligible for the VideoNest Monetization program where we handle the distribution of MRSS feeds for you, or you are free to distribute the feeds yourself!
Creating a Media RSS feed is a no-brainer if you want to take control of your content distribution and not be at the mercy of platform algorithms. Using VideoNest, you can easily generate MRSS feeds, distribute your content across multiple channels, and even unlock new ways to earn money.
Want to grow your audience and make more revenue? Sign up for VideoNest’s Pro plan today and start leveraging the power of MRSS feeds for your content distribution!
