August 16, 2024
Here's a wild stat pulled right from YouTube's Creator Studio: Only 0.5% – 2.5% of YouTube subscribers who turn bell notifications on, are actually notified of new your new videos.
Think about all the work that creators put in to promote "turn notifications on" or "smash the bell" call-to-actions in videos, with audiences following along, only to have 98% of them NOT GET NOTIFIED!
A bummer on both sides of the coin.
Large social media platforms are great audience discovery tools, but as history shows us rules and algorithms change whenever the platform decides.
This is reminiscent of brands & creators building up Facebook pages by having subscribers "Liking" the page. The average post's organic reach to a "follower / fan" of a Facebook page used to be 15-20%. Today, organic reach for a Facebook post sits under 5%. Over the years, Facebook de-prioritized creators & media companies from the feed, leading to a near total wipeout of content reach, the companies themselves & their staff.
Collect email addresses from your audience. Yes, email addresses. They've been around since the advent of the internet with over 4 billion users around the world. Email newsletter platform Beehiiv recently announced the average open rate is 38% across over 10k+ email lists from creators. Diversify your audience by simply asking your fans who crave more. Imagine a customizable website, synced with your latest video content, optimized for email collection and monetization. All wrapped up with a simple link-in-bio. We're building this at VideoNest. If you're a YouTube creator or publisher, we'd love to share how we can help you diversify your platforms and earn additional revenue from your content. Apply for free today!
